More sales in your salon is undoubtedly the goal most often set by owners of hairdressing salons, beauty institutes or spas.
The question is how? Among the elements to which attention must be paid, we will retain, for example, customer loyalty, the adjustment of the prices of your services, the planning of coherent marketing and communication actions or the development of targeted promotional strategies to fulfill empty armchairs!
How to register more turnover from your salon?
To stimulate your inspiration, we have identified for you the effective business strategies for a beauty professional to generate more turnover at the salon or at the institute. There are 7:
To achieve this growth objective, it will be necessary to take care of these elements, to implement them simultaneously to accelerate your development.
1. Attract new customers
It goes without saying that attracting more and more customers will increase your turnover. However, we must remain vigilant.
More customers means more expenses ! It is important to calibrate the number of clients you can receive based on the resources you have and the additional costs you will be able to bear.
Hairdressers hair clients in their hair salon. They want to generate more sales at the show and attract new customers.
To attract new customers, several methods are available to you. You can choose to expand the promotions , even if you will only see results in the short term.
Customers who are attracted to promotions are more difficult to retain, do not tend to repeat the experience without promotion.
To attract new customers that you could retain, you can, for example, rely on the traditional word of mouth of your loyal customers, that they share their experience on social networks!
2. Retain customers
The loyalty of your customers is more than fundamental , to strengthen your activity and maximize your turnover.
A satisfied customer who is loyal to you will come back more often, and spend more. By maintaining your relationship with this client, he will talk to those around him and share his positive experience with you with those around him . In this way, you will attract new customers with good potential.
In practice, building loyalty means offering the best possible experience to your customers.
The welcome is warm, the advice is personalized. By caring about the comfort of your customers while they wait in your beauty salon or spa, you will improve their satisfaction. By increasing their satisfaction , your customers will value you, become the best ambassadors of your establishment and will follow your strategy.
A hairdresser offers a client a new haircut, she makes personalized suggestions tailored to her style and that match her face. It’s a good way to build loyalty and it helps generate more sales at the show.
3. Adjust your rates
To maximize your income, you might think that increasing your prices is a necessarily effective strategy. This time again, we have to be very vigilant. To fully understand what this implies, it is necessary to take a step back from the context.
A sad, old-fashioned, dimly lit salon or beauty salon with questionable hygiene or careless staff will not be able to afford to increase its prices, this will appear unwarranted by customers who will not see an increase in value of service. Of course, this is an extreme case. It is above all about understanding the principle of value perceived by the customer .
When a client walks into your salon, institute or spa, they should feel at home . The space should be softly lit, clean and tidy. You are free in your choice of decoration, but keeping in mind the objective of a soothing atmosphere expected by clients of wellness services. You should also embellish your decoration with a touch of your personality, the detail that hits the mark, the one that is remembered.
In recent years, customer requirements have been increasing. They no longer book a service, they book an experience. With the development of social networks and online reputation, they can give their opinion and share their experiences. More than ever, the customer is king. To justify an increase in your rates, you need to provide the best experience for your customers.
For an experience deemed exceptional, the customer will gladly pay the price and allow you to further develop your sales at the show.
4. Reduce expenses
Logically, to minimize its operating expenses is to maximize its income. Indeed, increasing its income by investing in its salon or institute will not increase its profitability.
This is why conducting a financial analysis of your business can be very useful. In this way, you take control of your economic management and identify expenditure items that are too important to regulate your budget wisely.
Tracking your accounting data allows you to plan and optimize all of your business activity. You reduce the risk of bankruptcy, in particular by reducing the waste associated with poor inventory management .
It is a lot of work to monitor your profits, to check your costs and maintain your stock. To facilitate your work, you may use the hairdresser, beauty institute or spa management app. In the end, investments in computing are not so significant, considering the value of management for stable and quick growth. With apps, you access the main data about your company, customers and services in order to establish a successful profit-making plan while saving you valuable time.
A professional consults the performance statistics of his hairdressing salon or beauty institute. It can be accessed in one click thanks to its management software dedicated to the beauty and well-being sector. By monitoring its performance, actions can be put in place to further develop the show’s turnover.
5. Develop your marketing strategy
Developing a marketing action plan is the opportunity to obtain many results in the short and long term , to attract new customers and to retain existing customers.
With a good barbershop business plan, you develop your brand by communicating with your customers. You measure the results of your campaigns to continuously optimize them. Remember, to communicate effectively, be consistent with your messages.
The consistency of an online (SMS and e-mail campaigns) and offline (commercial animation) strategy allows customers or future customers to give you confidence and recognition among the hundreds of thousands of beauty establishments in France.
An effective marketing strategy generally relies on the use of devices such as your website, your pages on social networks, sending SMS or Whatsapp or emails.
With management software for beauty professionals like Uala software, you can follow the statistics of your marketing campaigns, track your income and your expenses so that your strategic decisions are easier to take. Thus, you identify the least profitable activities to focus on what drives your business.
6. Think about promotions
Discounts, promotions, loyalty programs, partnerships or promo codes are all effective levers for attracting new customers to the salon, institute or spa.
However, you need to ensure that these promotions are attractive enough to serve the intended purpose. For example, considering promotions during strategic periods such as the end of the year holidays, Mother’s Day or the famous Black Friday is quite consistent.
Likewise, over a shorter period of time, it makes a lot of sense to offer special discounts on the hours that you identify as “off-peak” on a day at the show.
However, it is necessary to be vigilant in its promotional strategy, and in particular on the cost of the implementation of such a strategy, namely: the duration of application of the promotion (cost of personnel), the quantity of products which will be used, the fixed charges of the show (electricity, water) … The promotions you offer must be balanced and consistent taking into account your professionalism and the quality of the services you provide.
By carefully respecting these conditions, you will be able to optimize your working time by maximizing your revenue, retaining your customers and increasing your profits.
7. Optimize results
All these levers serve more or less the same objectives: develop your activity , maximize your turnover, optimize your organization at the show.
After putting in place these levers to breathe new life into your hair salon, beauty institute or spa, you analyze your data to understand the advantages of these strategies and identify what has worked less well.
This will allow you to focus and intensify your efforts on what has allowed you to obtain the best results and optimize the profitability of your business. Having data at your disposal is fundamental to conducting relevant analyzes.
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